Email Copywriting &
List Management
for the business owners wanting to focus more on their business and less on email marketing and deliverability
Let’s give your email list a little TLC.
You’re a business owner.
You own a solid email subscriber list or you want to grow your list.
Either way, you’ve landed on my website because you heard I can help you grow and nurture your email list.
My story-based, curiosity driven compelling copy along with my tech know-how BTS of your ESP are exactly what your business needs next.
A former client, Femi Doyle-Marshall of RebootX Academy, speaks about his experience working with me.
“Building a list is the most important thing I’ve done in my business.”
Schedule a call with me to talk about your business.
Click the button below if…
Your goal is to stay out of the promo tab.
You want to make money on auto-pilot.
You’d rather spend time doing what you do best.
The thought of writing emails makes you want to sob.
You want to do more delegating to achieve your business goals.
You know the value professional email marketing can bring to your business.
You’re ready to partner with a certified professional email copywriter and list manager.
Want my checklist of 10 ways to MAXIMIZE your email ROI today?
Click on the button below to get yours.
Words Straight From Previous Clients
Read my blog — A Peek Inside My Promo Tab
Click the button below to read my critique of emails I find in my Promo Tab.
Learn from other business owners’ email mistakes and improve your own along the way.
Hey there ~ I’m Nancy Bush
I love teaching but became frustrated with the education field. So, I created a life that I love, which allows me to help businesses grow and intimately reach their people through email copywriting and primary inbox deliverability.
Glossary of
Email Marketing &
Deliverability Terms
Bounce Rate: The percentage of sent emails that were not delivered successfully.
Click Rate: The percentage of people who clicked on a link in your email (maybe a product or a website) out of the total number of people who were sent the email.
Click-Through Rate: The percentage of people who clicked on a link in your email (maybe a product or a website) out of the total number of people who opened the email.
Content: Content is any written material that informs or entertains the reader. Content doesn’t ask the reader to take a specific action.
Conversion Rate: The percentage of email recipients who completed the desired action such as making a purchase or clicking on a link.
CTA: CTA is the abbreviation for call to action. Every piece of copy includes a CTA so the reader knows what action to take next to get their problem solved or question answered.
Copywriting: Copywriting is the activity or occupation of writing the text of advertisements.
Delivery Rate: The rate at which emails are accepted into reciptients’ mailboxes. The rate is calculated by dividing the number of unique emails accepted by the number of unique emails sent.
Email Deliverability: The three factors that affect your business’ email deliverability are (1) IP reputation, (2) domain reputation and (3) email content.
Email List Management: ELM is the activity of writing, formatting and automating daily emails to an email list through an ESP.
EPC (Earnings Per Click): A metric which measures how much money is earned from each click on a link in an email.
ESP: ESP is the abbreviation for Email Service Provider. An ESP helps you automate daily emails to your audience as well as have specific automation delivered when appropriate. (Popular ESPs include Active Campaign, Constant Contact, and Klaviyo)
Langing Page: The web page that recipients are directed to when they click on a link in an email often designed for a specific offer.
List Cleaning: Regularly cleaning and maintaining an email list by removing inactive or invalid email addresses to improve deliverability.
List Segmentation: The practice of dividing an email subscriber list into smaller segments based on specific criteria such as ‘past buyers’ or ‘nonbuyers’ in order to target specific marketing.
Open Rate: This percentage represents how many people who opened an email from your business out of the total number of people who were sent the email. It is calculated by dividing the number of opened emails by the total number of emails sent.
Opt-In: An opt-in is a free offer given to your prospects in exchange for email addresses and for an agreement to be contacted by you through email. Examples of opt-ins are checklists, lists of statistics, cheat sheets, tip sheets, ebooks, guides, and lists of resources.
Outbound Marketing: Outbound is a type of marketing to bring prospects to your business. Examples include paid social ads, advertisements, and commercials. Outbound marketing is more costly than inbound marketing.
Sales Funnel: The journey a prospect goes through from learning about your product or service to purchasing is the sales funnel.
Sender Reputation: A numerical score that Internet Service Providers (ISPs) use to evaluate a sender’s reputation, affecting email deliverability.
Welcome Sequence: An automated email sequence set up inside your ESP. These emails are sent to a subscriber automatically as soon as they opt-in to your email list.
I’m proud to be Certified as an Email List Manager by Troy Ericson and his team. Click on my certificate to the left to see my bio on Troy’s website.
Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.