Email List Management
for your business
Get a Free Email Marketing Audit
Connect with Nancy for a complimentary, complete email marketing evaluation.
Including:
Opt-in / Lead magnet quality
Pop up window eval
Deliverability assessment
Open rate / click-through rate eval
Click the Button Below to Get Your
Email Marketing Audit.
I’m Featured as 1 of 11 Copywriters On
There, I talk about some of my favorite copywriting legends and the most important lesson I’ve learned in the art and science of copywriting. Click the button below to read my interview.
“Nancy is an articulate communicator with a strong dedication to mastering her craft as a copywriter. Financial services and insurance is extremely competitive and it’s rare to find someone who chooses this as their niche. Nancy is highly knowledgeable and talented and I highly recommend her services! ”
“Nancy was intentional from the start of her review process of my website. I wasn’t entirely sure what I fully needed to complete the process, but she knew. Nancy asked intentional, relative questions throughout her process and made herself very aware of the services I offer and details of how I operate my business. She was excellent in her communication and made several additional suggestions for formatting and layout, even branding! I would recommend using Nancy for your copywriting opportunities without any hesitation. She went above and beyond any expectations I had and she completely nailed this project. Nancy is phenomenal at what she does and I feel priviliged to have worked with her.”
Our Process
Step one
Let’s start by having a discovery call to see if we’re a good match for your marketing needs.
Let’s discuss your business goals and your current inbound marketing strategy and how I can help you achieve your goals.
Fill out the Contact Form and I’ll get in touch with you. (LOVE meeting new people!)
Step two
I’ll send you a proposal reflecting our call which includes a test project to start us off. Once the contract is signed, and a 50% deposit is made, your place will be confirmed in my schedule and I’ll begin writing! (Yay! The fun part for me!)
Step three
Upon completion of the first draft, the final 50% payment is due. Super easy and straightforward. We’ll have two round of revisions and then you’ll get your edited, final draft via a Google Doc. (Yay! The fun part for you!)
“Great service! Copywriting is a huge part of a successful marketing plan for my business, and Nancy delivered exactly what I was looking for. She communicated with me throughout the writing process and delivered the project on time and within budget while exceeding my expectations with the quality of her work. Nancy even sent me a couple of ideas to increase the impact of my marketing! I highly recommend her for all your copywriting and marketing needs.”
I’m Featured on Dani’s Reviews
My copywriting business is featured on Dani’s Reviews website. Dani profiles small businesses which provide quality products and services. Click the button below to read my interview and learn more about me and the history of Nancy Bush Creative.
Also Find Me as a Featured Expert on terkel.io:
Tips on Boosting Your Website's SEO
Hey, I’m Nancy
I’m a cat-loving, gym-going mom to three boys. I am addicted to The Office. I’m obsessed with taking pictures of the beautiful Michigan sky (see #michigancloudshow for proof). And I love writing emails to your customers in your voice.
My email copywriting and deliverability strategies will increase your open rates, your click-through rates and will boost your sales like a rocket.
If you’re anxious to start seeing impressive results from your daily emails and automations, then connect with me in a hurry.
“Time is more valuable than money. You can get more money, but you cannot get more time.”
-Jim Rohn
Handing over your email marketing gives you back your time.
You get to choose how to spend it.
FAQ
Below I answer some of your burning questions about my process, services, UX copywriting, how to become a financial copywriter and what in the world is “copywriting?” If you don’t find your question below, get in touch with me today and I can answer any questions you have. Bonus tip: Having an FAQ section on your own financial website helps give your SEO a boost! You may even find your site, and specifically your FAQ section, as the featured snippet in Google search like mine has been for the question: What is a financial advisor copywriter?
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First, schedule a quick call with me so we can see if we’re the right fit. Then, I will send you a proposal including a test project for your approval. Then, we’ll schedule a call for me to learn the details of our project. Then, I get to work and you get back to running your business.
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Typically there are two rounds of revisions included.
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Absolutely! There are actually far too many services under the umbrella of copywriting to list on my website. Please reach out to ask about specific forms of copy that you need.
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I am available for retainers. Please book a call to discuss.
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UX copywriting is a form of copy that centers around the user experience. The copy is written with an eye toward the user and creating the best possible experience for them. We give them exactly what they need to have a successful experience on your website or reading your email so that they have everything they need to know to make a purchase, click a link, or visit again. If the user is happy and has all their questions answered then they are more likely to stay connected and become loyal customers.
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Copywriters cannot guarantee results. But, I can guarantee that your sales and engagement will not improve if you don’t take action with a copywriter in your corner.
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A financial advisor copywriter writes the marketing material for financial and insurance advisors, coaches and professionals. The written material could be used on web pages, blogs, emails, ads, social media posts and ads. The copy is written in a way that is friendly to the prospect and easy to understand. The purpose of the copy is to bring in leads and sales to the practice.
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You don’t need a formal college education to become a financial advisor copywriter. You do need to learn the ins and outs of copywriting (persuasive writing). You need to understand the full scope of marketing strategy so that you can give your clients guidance on what copy would best add to their overall strategy given time and opportunity costs. You need to have a good understanding of the world of finances and be able to write fluently about financial topics that your clients will need.
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Copy is written content. It’s content that’s mainly used to persuade or illicit action by the reader. Copy is the text in advertising and marketing materials. Copywriting is the act of writing copy.
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Copywriting is, according to Google, “the activity or occupation of writing the text of advertisements or publicity material.”
And copyright is a legal term which means the legal right for a creator to own his or her literary, artistic or musical material.
The two terms have no overlap.
Glossary of Email Marketing Terms
Click Rate: The percentage of people who clicked on a link in your email (maybe a product or a website) out of the total number of people who were sent the email.
Click-Through Rate: The percentage of people who clicked on a link in your email (maybe a product or a website) out of the total number of people who opened the email.
Content: Content is any written material that informs or entertains the reader. Content doesn’t ask the reader to take a specific action.
CTA: CTA is the abbreviation for call to action. Every piece of copy includes a CTA so the reader knows what action to take next to get their problem solved or question answered.
Copywriting: Copywriting is the activity or occupation of writing the text of advertisements.
Email Deliverability: The three factors that affect your business’ email deliverability are (1) IP reputation, (2) domain reputation and (3) email content.
Email List Management: ELM is the activity of writing, formatting and automating daily emails to an email list through an ESP.
ESP: ESP is the abbreviation for Email Service Provider. An ESP helps you automate daily emails to your audience as well as have specific automation delivered when appropriate. (Popular ESPs include Active Campaign, Constant Contact, and Klaviyo)
Open Rate: This percentage represents how many people who opened an email from your business out of the total number of people who were sent the email. It is calculated by dividing the number of opened emails by the total number of emails sent.
Opt-In: An opt-in is a free offer given to your prospects in exchange for email addresses and for an agreement to be contacted by you through email. Examples of opt-ins are checklists, lists of statistics, cheat sheets, tip sheets, ebooks, guides, and lists of resources.
Outbound Marketing: Outbound is a type of marketing to bring prospects to your business. Examples include paid social ads, advertisements, and commercials. Outbound marketing is more costly than inbound marketing.
Sales Funnel: The journey a prospect goes through from learning about your product or service to purchasing is the sales funnel.
Welcome Sequence: An automated email sequence set up inside your ESP. These emails are sent to a subscriber automatically as soon as they opt-in to your email list.