Background

Advanced Bionutritionals is a premium supplement brand offering a wide range of nutraceuticals designed to support all aspects of health like liver functioning, energy levels, vision, and cardiovascular health. 

Their copy is written by top A-list copywriters and is often studied by newer copywriters learning the craft. 

The email I’m critiquing today was sent to me on December 24, 2024, and did, in fact, land in my Promo tab. 😉

Strengths

1. The subject line of the email immediately draws the reader in. CoQ10 is not a new supplement, but this subject line clearly tells that there has been a recent discovery of a stronger version of the antioxidant. The subject line invokes curiosity because it mentions a new discovery but doesn’t divulge what it is. The reader has to open the email to find out. A+ subject line!

2. The opening line of the email aligns with the subject line. It reiterates that there is more to know about a stronger version of CoQ10 and if you want to know what it is, you have to read on. A+ hook!

3. The email is relatively short, but it manages to use storytelling to draw the reader in even further. We know that human beings are instinctively drawn to hearing a story. The reader reads about how Japanese scientists spent ten years working to find a more bioavailable form of CoQ10. In a few, concise sentences the writer of the email tells about this new Japanese discovery in the form of a story. Storytelling Tactic = A+

4. The email uses strong verbs to “show not tell.” The verbs are written in the present tense: energize, shield, boost. These strong words will appeal to the reader and make the overall tone of the email confident and exciting. 

5. The email is written to one reader and uses “you” throughout. Using you is a great tactic to connect to each reader. This personalization strategy helps touch the reader more than emails written to ‘everyone.’ 

6. The CTA is a direct instruction to the reader to find out ”...how to boost your CoQ10 levels, have more energy, and enjoy even better antioxidant protection.” The entire sentence is a clickable link so the reader knows just what to do next to keep learning about the new discovery and how it’ll help. 

7. The email holds credibility by including statistics. It says studies show that this version of the antioxidant is 8 times more efficient than the regular version. Numbers and stats are a great way to build trust with the reader. 

8. The email ends with an open loop. It says that there are even more benefits of this stronger CoQ10 version. And then it leads to the CTA link. Leaving an open loop makes the reader want to click through to the landing page to close that loop and find out the next bit of info.

   Weaknesses

   😄

   
   If you have an email list with over 1,000 subscribers, contact me at nancy@nancybushagency.com if you’d like help creating awesome emails like this one for your business.